"Got Milk"
"The average person will spend nine hours watching television and the average youth will spend
nearly twice as much time on Internet than in school"(Moxely,1). Advertisements are everywhere, on
your TV, on the Internet, on billboards, magazines etc. Milk consumption was at an all time low until
the "Got Milk" ads were created and the consumption of milk increased. The "Got Milk" ads came at a
crucial time and were very affective in not only increasing milk sales but also decreasing the amount of
sugary drinks being sold which was a major problem for milk distributors. Working with ads is going to
be challenging and that's why these particular ads were chosen. They were chosen because as a young
kid watching TV and then the "Got Milk" ads would come on and seeing my favorite athletes and
celebrities with milk mustaches made me want to drink a lot of milk. Drinking milk is healthy and the
new campaign says that milk helps lose weight and look leaner but also builds muscle. "Got Milk" does
a very good job with their advertisements they attempt to show us that by drinking milk you can be
healthier and leaner, but what they actually are doing is using famous celebrities, athletes, and well
known superheroes to make the product more appealing and makes the consumers feel better about
purchasing the product.
Master And Creator Of The Famous Milk Mustache.
The Got Milk ads have changed throughout the years substantially, the first Got Milk ad ran in October
1993 and didn't even promote how healthy and lean milk can make you but was only used as a way to
stay refreshed and a way to wash down your food. After this ad was published milk sales skyrocketed.
In 1998 the slogan "Got Milk" was licensed to The National Milk Processor Board, which was when
they began to use celebrities on their print ads sporting a milk mustache and the words "Got Milk".
The company behind the "Body by milk" ads was ran by executive director Jeff Manning who
Say's "I only want to sell milk, and lots of it"(Manning,1). The company is managed by the Milk
Processor Education Program, which is funded by milk processors, who said " We are committed to
increasing fluid milk consumption" (PRNewswire.com), and they did just that. Jeff Manning executive
directors campaign would eventually become the worlds most acclaimed marketing strategies.
The Got Milk ad
to the left features Hugh Jack man as
Wolverine from the movie X-Men Origins was created by the
California Milk Processing Board. The campaign features
many celebs from many industries like the Wolverine in this ad
here, to grab the attention from its targeted audience more
easily. The question "Got Milk"? and Wolverines milk
mustache shows the audience that even the Wolverine has to
drink milk in order to re-energize. The words used in the ad
stated by the Wolverine say, "My powers to regenerate might
be top secret but my ability to re-energize is simple. Milk has
protein to help build muscle and a unique mix of nutrients to help you refuel. So, eat right, train hard
and drink milk. That's just common mutant sense"(Majid,1). The wolverine stands in the middle of the
advertisement with his steel claws out in an x formation and the word " X marks the spot", the
background in the ad is dark and stormy looking, while the expression on his face is tense and showing
his muscles this could show us that he is not joking around when he says to drink milk. The purpose of
this ad is to encourage people to drink milk daily for better health. This is done effectively because kids
see the Wolverine and want to be just like him, strong and have a nice body.
The "Got Milk" ad is by the new campaign "body by milk", and features
Christian Bale as the Batman from the movie
"The Dark Knight Rises" and was created by the California Milk Processing
Board. The Batman is a well-known
superhero and role model to kids. The Batman is a man with to different
personalities to different lives, without the suit
he is a billionaire and with the suit a superhero that fights the villains of
Gotham. Living a dual life isn't easy and even
with exercise and eating healthy, the Batman drinks milk to stay lean and in
shape to fight crime day and night. This ad
encourages kids to drink milk daily, and to eat right to stay lean. The words
used in this ad stated by the Batman say “Others reload. Batman refuels.Research suggests that milks unique mix of
nutrients can help athletes recover after exercise. Its protein can help build muscle. So train hard and drink low fat or fat
free milk, because the bat mobile isn't the only thing that needs to refuel"(PRNewswire.com). The Batman stands in the
middle of the ad with his arms straight down, while having a serious look on his face. The background in the ad is stormy
looking. The purpose of this ad is to get kids to drink milk because it is good for you, and this is done the right way by
appealing to kids with their favorite superhero the Batman.
Final Thoughts
"Got milk?" uses many tactics in their ads that seem to be very convincing. They try to convince you that you will be
healthier and closer to becoming a famous athlete or superhero. Even though the ads aren't always true, in claiming that
you can become a superhero, they consider their choices of words to convince people that they are better off buying and
drinking milk. Milk is said to be good for you and can keep you in shape, so you can look like your favorite athlete or
superhero. On the final note "Got milk?" ads have helped milk consumption increase by using famous people to appeal
to kids, as well as getting young kids to drink milk because of the protein and nutrients that is has.
nearly twice as much time on Internet than in school"(Moxely,1). Advertisements are everywhere, on
your TV, on the Internet, on billboards, magazines etc. Milk consumption was at an all time low until
the "Got Milk" ads were created and the consumption of milk increased. The "Got Milk" ads came at a
crucial time and were very affective in not only increasing milk sales but also decreasing the amount of
sugary drinks being sold which was a major problem for milk distributors. Working with ads is going to
be challenging and that's why these particular ads were chosen. They were chosen because as a young
kid watching TV and then the "Got Milk" ads would come on and seeing my favorite athletes and
celebrities with milk mustaches made me want to drink a lot of milk. Drinking milk is healthy and the
new campaign says that milk helps lose weight and look leaner but also builds muscle. "Got Milk" does
a very good job with their advertisements they attempt to show us that by drinking milk you can be
healthier and leaner, but what they actually are doing is using famous celebrities, athletes, and well
known superheroes to make the product more appealing and makes the consumers feel better about
purchasing the product.
Master And Creator Of The Famous Milk Mustache.
The Got Milk ads have changed throughout the years substantially, the first Got Milk ad ran in October
1993 and didn't even promote how healthy and lean milk can make you but was only used as a way to
stay refreshed and a way to wash down your food. After this ad was published milk sales skyrocketed.
In 1998 the slogan "Got Milk" was licensed to The National Milk Processor Board, which was when
they began to use celebrities on their print ads sporting a milk mustache and the words "Got Milk".
The company behind the "Body by milk" ads was ran by executive director Jeff Manning who
Say's "I only want to sell milk, and lots of it"(Manning,1). The company is managed by the Milk
Processor Education Program, which is funded by milk processors, who said " We are committed to
increasing fluid milk consumption" (PRNewswire.com), and they did just that. Jeff Manning executive
directors campaign would eventually become the worlds most acclaimed marketing strategies.
Targets: The people that make these ads famous
The intended audiences that the "Got
Milk" ads are trying to target are much more broad than what
people might actually think. Milk most people would say is intended for everyone and it is, but the "Got
Milk" ads are actually targeted after a much younger crowd to about high teens and could also appeal to
adults. In the ad campaign that is being used it is said, "Research suggests that milks unique mix of
nutrients can help athletes recover after exercise"(Koenig,1). Young kids and older teens see athletes
and celebrities in the ads and believe that milk will help you recover after exercise, and therefore more
and more milk is being consumed. In older ads it is stated "Protein helps build muscle and studies
suggest that teens that choose milk tend to be leaner"(Koenig,1). Some might think that this only
appeals to athletes, but also appeals towards teenagers because they want to be lean and athletic just like
the athletes in the ads. Kids grow up looking up to the celebrities and athlete as role models and want to
be just like them, but this appeals to adults as well because of the successful people that are featured in
the ads.
people might actually think. Milk most people would say is intended for everyone and it is, but the "Got
Milk" ads are actually targeted after a much younger crowd to about high teens and could also appeal to
adults. In the ad campaign that is being used it is said, "Research suggests that milks unique mix of
nutrients can help athletes recover after exercise"(Koenig,1). Young kids and older teens see athletes
and celebrities in the ads and believe that milk will help you recover after exercise, and therefore more
and more milk is being consumed. In older ads it is stated "Protein helps build muscle and studies
suggest that teens that choose milk tend to be leaner"(Koenig,1). Some might think that this only
appeals to athletes, but also appeals towards teenagers because they want to be lean and athletic just like
the athletes in the ads. Kids grow up looking up to the celebrities and athlete as role models and want to
be just like them, but this appeals to adults as well because of the successful people that are featured in
the ads.
Deeper Into The Ads: What do they really mean.
Got Milk ads have been used for many years, and
have done very well in selling their
advertisements to younger kids. Kids would have never remembered these ads if it wasn't for the
famous celebrities and athletes used in them. In the campaign body by milk ads show a very well
known person rocking a milk mustache and words stating why they drink milk and what milk can do
for you if you drink it.
advertisements to younger kids. Kids would have never remembered these ads if it wasn't for the
famous celebrities and athletes used in them. In the campaign body by milk ads show a very well
known person rocking a milk mustache and words stating why they drink milk and what milk can do
for you if you drink it.
The Got Milk ad
to the left features Hugh Jack man as Wolverine from the movie X-Men Origins was created by the
California Milk Processing Board. The campaign features
many celebs from many industries like the Wolverine in this ad
here, to grab the attention from its targeted audience more
easily. The question "Got Milk"? and Wolverines milk
mustache shows the audience that even the Wolverine has to
drink milk in order to re-energize. The words used in the ad
stated by the Wolverine say, "My powers to regenerate might
be top secret but my ability to re-energize is simple. Milk has
protein to help build muscle and a unique mix of nutrients to help you refuel. So, eat right, train hard
and drink milk. That's just common mutant sense"(Majid,1). The wolverine stands in the middle of the
advertisement with his steel claws out in an x formation and the word " X marks the spot", the
background in the ad is dark and stormy looking, while the expression on his face is tense and showing
his muscles this could show us that he is not joking around when he says to drink milk. The purpose of
this ad is to encourage people to drink milk daily for better health. This is done effectively because kids
see the Wolverine and want to be just like him, strong and have a nice body.
The "Got Milk" ad is by the new campaign "body by milk", and features
Christian Bale as the Batman from the movie
"The Dark Knight Rises" and was created by the California Milk Processing
Board. The Batman is a well-known
superhero and role model to kids. The Batman is a man with to different
personalities to different lives, without the suit
he is a billionaire and with the suit a superhero that fights the villains of
Gotham. Living a dual life isn't easy and even
with exercise and eating healthy, the Batman drinks milk to stay lean and in
shape to fight crime day and night. This ad
encourages kids to drink milk daily, and to eat right to stay lean. The words
used in this ad stated by the Batman say “Others reload. Batman refuels.Research suggests that milks unique mix of
nutrients can help athletes recover after exercise. Its protein can help build muscle. So train hard and drink low fat or fat
free milk, because the bat mobile isn't the only thing that needs to refuel"(PRNewswire.com). The Batman stands in the
middle of the ad with his arms straight down, while having a serious look on his face. The background in the ad is stormy
looking. The purpose of this ad is to get kids to drink milk because it is good for you, and this is done the right way by
appealing to kids with their favorite superhero the Batman.
Final Thoughts
"Got milk?" uses many tactics in their ads that seem to be very convincing. They try to convince you that you will be
healthier and closer to becoming a famous athlete or superhero. Even though the ads aren't always true, in claiming that
you can become a superhero, they consider their choices of words to convince people that they are better off buying and
drinking milk. Milk is said to be good for you and can keep you in shape, so you can look like your favorite athlete or
superhero. On the final note "Got milk?" ads have helped milk consumption increase by using famous people to appeal
to kids, as well as getting young kids to drink milk because of the protein and nutrients that is has.
Reference
Manning,
Jeff. "ASAE ® The Center for Association Leadership." Got
Milk?
Marketing by AssociationAssociations Now Magazine.
N.p.,
n.d. Web. 22 Nov. 2014.
Majid. "Pentadic Analysis of
"Got Milk?" Poster." Lepetitvn. N.p.,
n.d.
Web. 24 Nov. 2014.
"Affordable, ReliableWeb Hosting
Solutions." Welcome
Milkinggotmilk.com. N.p., n.d. Web. 24 Nov.
2014.
Koenig, Katie. "Work in Progress: Ad
Analysis." Katie Koenig English
15. N.p., n.d. Web. 24 Nov. 2014.
"Batman
Takes on Gotham City With a Little Help From Milk." -- Re
WASHINGTON, May 28
/PRNewswire/ --. N.p.,
n.d. Web. 24
Nov. 2014.
Moxely,
Joseph. "Ad Analysis - Writing Commons." Ad
Analysis - Writing Commons. N.p., n.d. Web. 24 Nov. 2014.
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